Marketing
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Online Brand
The use of symbols in communications has been documented since the time of hieroglyphics. Symbols are used to convey depth of information in an efficient manner, and they can be used to replace what would normally require a lot of explanation. Symbols are a fantastic way to convey a concept . . . think of roadside signs, for example.
Which social-media sites are best for your business? It depends on your company size, your industry, and your social-media goals. It also depends on what type of social networking you enjoy and will persist in doing.
Major social-media sites can be a great place to find customers due to their large user bases, but it takes [...]
With everything small business owners have on their plate, it’s probably difficult to imagine finding the time to produce and post videos on your Web site. But there are some compelling reasons to do it:
It’s cheap. You can do it yourself with a cheap digital video camera or even a cellphone that has a video [...]
Positive word-of-mouth is an Internet business owner’s best friend… but negative word-of-mouth can become their worst enemy practically overnight.
If you’re not keeping track of what your customers and competitors are saying about you and your product or service, you risk turning a blind eye to complaints or concerns that could put a big dent in [...]
Many small business owners don’t see how Twitter can help them market their business. But many major retailers have already gotten the hang of the Internet’s fastest-growing and most talked-about social media site and are using it to their advantage.
Think the Internet is a fun free-for-all where you can say whatever you want? Think again. The world of blogs and social-media sites may feel like the Wild West, but it has rules, and breaking them can hit you right in the cash register.
Social media can be boggling. There are hundreds of social-media platforms online, and it’s easy to spend dozens of hours visiting them, creating and updating profiles and leaving comments. But will that really help your business? If done right, social media can be a productive tool for keeping existing customers happy and finding new ones. Below, we outline how busy small-business owners can use social media effectively and efficiently.
The process of search engine optimization (SEO) isn’t terribly complicated. However, getting improved search engine rankings for your site takes time and an understanding of how search engines work. Register.com’s SEO expert, Don Deveau explains that they keys to success are increasing the content on your site and increasing the number of links into your site from other sites. In this article, Don shares specific steps you can take to improve your site’s rankings.
Learn how to use a variety of online resources to list your local business and increase the visibility of your small business to local consumers.
On the web, search engines are the best way for customers to find you and those companies that appear on the first page of search engine results greatly increase their chances of gaining the searcher’s business.
Here’s a little piece of online marketing wisdom that might just be the most valuable thing you hear all year … with a good, professional website your business can easily compete with the big guys in your industry. The power lies in the quality of your site – and it’s not difficult to create a site that looks great and offers customers the information they need in a clear, easy to digest way. With a site like this, your online brand can make your customers see you in a whole new light.
In my job I have the wonderful opportunity to see many of the great things small businesses are doing online. I also have the opportunity to see, and learn from, what hasn’t worked for some of our small business customers. Here’s my own Top 10 list of small business website pitfalls.
Choosing a DomainImproving your e-commerce Revenue
Creating Big Online Brands
Pitfalls to Building Customer Loyalty Online
Email your question to expert@register.com
